Piracy Ruining the Music Industry Essay Example for Free

Piracy Ruining the Music Industry Essay For many people, music is a large part of their lives. They listen to it to as often as they can. In their cars, while they work out, study, and many other daily activities. But does anyone think about how important music is to those who work in the music industry? Some people buy CD’s, others may buy digital copies online (often referred to as mp3’s). However, there are others who download free copies of music from file sharing websites, such as FrostWire and Napster. This is a crime, and many people are not aware of it. There needs to more stringent measure to protect the music industry from these acts of piracy and copyright infringements. Piracy has affected the music industry drastically over the years. It would appear all is well for those in the recording industry. However, the music industry is worth more than half of what it was in 1999 and the decline doesnt look as if it will improve. The RIAA (Recording Industry Association of America) reported that in 1999, the revenue for music sales topped $14.6 billion. Over time, total revenue from U.S. music sales and licensing plunged to $6.3 billion in 2009 (Alexandra. â€Å"The History of Recording Industry Sales, 1973-2010†). File sharing is the reason for the decline in album sales over the years. Because it is so easy to get free music, people do not find a need to purchase it. In 1984, the Supreme Court, ruled in the Universal City Studios vs. Sony Corporation case, that home recording of copyrighted materials, would be legal under the fair use provision (Stevens, Law of Cornell.). The decision was made so that it would be legal for home users to make copies of copyrighted material without obtaining any permission of the copyright holder to do so. This ruling covered music, television shows, and movies. Many people argued that they wanted to be able to use the recording devices that they purchased. There needs to be new laws to reflect the change in technology since that time. In 1984 we did not have the different file sharing sites that gave people the opportunity to upload their recordings. Piracy is very popular in many countries. This is because many cultures are interested in the American lifestyle. It is very hard for other cultures to obtain American media, so they rely on file-sharing websites to stay connected. This has affected the American economy drastically. There has been a loss of around 71,060 jobs, a decrease of worker earnings of 2.7 billion dollars and a loss of U.S tax revenue of 422 million dollars. It is estimated that the cost of piracy in the global economy in 2012 was 35.4 billion dollars, and 12.5 billion dollars affecting the music industry individually. (Goldman,† Musics lost decade: Sales cut in half†) The U.S. government has attempted to prevent piracy by bringing lawsuits against companies such as, LimeWire, Mega Upload, and Pirate Bay. Sites such as these may be stopped, but within months another company begins a similar or more-improved service. â€Å"Would you go into a CD store and steal a CD?† questioned an angry Britney Spears in an industry-funded advert. â€Å"It’s the same thing, people going into the computers and loggin’ on and stealing our music.† Piracy is ruining the entertainment industry. The music industry has a diminished profitability, and significant job loss has occurred, and will only get worse, unless there are more stringent measures to regulate the internet and its’ file-sharing sites.

Disneys Transition into Television and its Effects on Child Actors Essay Example for Free

Disneys Transition into Television and its Effects on Child Actors Essay Disney has expanded their enterprise into many different areas, one of them being television. As Disney has explored the medium of television, they have focused the shows for the audience of children. In 1955, The Mickey Mouse Club was one of the first shows that Disney had on television. In order to appeal to younger audiences, the show had â€Å"young attractive stars performing before a live audience, clowns, magicians, cartoons, guest stars, educational elements, and music written for the show† (Pendergast). Children liked to watch the show because they were watching kids that were about the same age as them, and they could relate to the actors. The children watching the show were heavily influenced by the Mickey Mouse Club because they looked up to and saw the actors as role models (Telotte). They wanted to be like the actors, so Disney profited off this generation of children by putting out merchandise related to the show. In this way, Disney started making more and more money because of these child actors. Many people argue about the effect that watching Disney’s television shows and â€Å"their positive and negative influence on kids† (Hillstrom). However, what about the effect that Disney’s television shows have on the child actors? These children spend their childhood on the sets of television shows, â€Å"being a kid is a full-time job, with scripts to memorize, and tutoring to endure† (Corliss). They are playing the characters of normal kids, without being able to experience a normal childhood themselves, it is no wonder that many child stars get into trouble when they â€Å"start growing up and moving out† (Armstrong, Markovitz) and leave Disney, because they have not been able to experience normal life growing up as a Disney actor. Disney’s â€Å"ability to grow teen talent† year after year is what makes the Disney Channel so successful (Luscombe). While Disney’s other ventures are not making as much money as they used to, â€Å"Disney’s Teen Machine has become a finely tuned profit pump in an industry rife with unpredictability† (Luscombe). Disney seems to have figured out the formula for a great teen star, and they know when they see one. Casting agents at Disney say that â€Å"while they love high-energy kids who can deliver a line and get the humor, they avoid overtrained types† â€Å"they try to cast very real kids who have raw talent† (Armstrong). For most child stars, television is not the endgame, it is just the launchpad that they need to build themselves up until they become big stars. They also cannot just rely on their raw talent to get them though, acting is their job and they are getting paid to film the shows and star in the movies that Disney creates, so they need to not only be â€Å"cute, smart, and quick to learn lines, but also dedicated, focused, and in it for the long haul† (Armstrong). Disney Channel’s stereotypical television character is a teenage girl or boy with a strong family who sometimes gets into funny situations that they learn from in the end. The story lines differ from show to show, but the characters usually have that same background. They always have strong family values with an annoying sibling or two in order to make the show more interesting. Many of Disney’s successful shows have been known to continue for at least four seasons and sometimes more. This is because Disney is a family friendly network so they advertise â€Å"wholesome family entertainment†, and appeal to not only the children, but also their parents (Pendergast). Parents are a very large part of Disney’s enterprise, because they are the ones who are buying all of the merchandise. If they do not think that a certain show is having a positive influence on their children, they will stop letting their children watch the show which leads to less merchandise being bought. In this way, the teen actors also need to be very aware of the decisions that they make. Because they are the stars of these Disney shows, the kids that watch them on television look up to them. They instantly become role models for these children whether they want to be or not. And if they make a bad decision in their everyday lives and it gets into the media, and parents disapprove of the message it sends to their children, they stop being consumers of the actor and the show. Eventually the child and teen actors grow up, and want to leave the Disney Channel and pursue a career as an adult actor. However making the switch from Disney to Hollywood has not been achieved often. Disney has crafted a certain image for their stars, and it is hard for the actors to shake an image that has been associated with them for most of their childhood. The young actors grow out of the Disney shows and want to branch out into more serious roles, and many leave Disney and a lot of money behind to do so, for example Hilary Duff star of the hit Disney show Lizzie McGuire â€Å"famously walked away from a multi-million dollar offer† to start off on her own without Disney (Armstrong, Markovitz). Sometimes the upside for Disney is that when a star moves on, â€Å"the company no longer has to answer for every saucy leaked photo and tabloid scandal† in order to keep up their cookie cutter image (Armstrong, Markovitz). However, Disney would like to keep making money off of the stars, and they do that by â€Å"creating more opportunities so that the talent is more interested in engaging longer with the company† (Luscombe). In trying to keep their young stars, Disney has â€Å"created more opportunities for the stars within the company† (Luscombe). Disney has created many paths that they have their stars take, in wanting them to stay at Disney, they make the stars get involved in all aspects of disney. They make the stars go into no only acting in their television shows, but also getting involved in music and singing. This not only helps the stars gain more fame and fans, but makes Disney much more money than before. Instead of hiring actors and singers and dancers, Disney has shaped their stars so that they do everything with just one person. Disney has also had success in putting all three of these aspects together when they created High School Musical and The Cheetah Girls. They also take stars from their different television shows and put them in special episodes of other shows. This tactic advertises the individual actor and also a new show. Another way Disney gets their stars more involved in the company is if the stars record music and they put it in another movie, it advertises both the actor and the new movie. Disney’s advertising tactics have make their company more successful, and also their stars more famous. However because Disney has incorporated the stars into the company so much and has advertised them and their work as Disney, it is hard for them to branch out, which is exactly what Disney wants. They want to make it hard for the Actors to become disassociated with Disney. However, some stars handle branching away from Disney better than others. For example, Shia LaBeouf became very successful after Disney, starring in many great movies such as the Transformers series. Other former Disney stars handled the Disney branding badly, such as Miley Cyrus. She starred in the very lucrative Disney Channel show Hannah Montana. Where she played a very pure girl who moves for Tennessee to Malibu and has a secret life as a pop star. Miley had an even harder job at getting away from Disney that most other stars because she was not only known for the character Miley Stewart that she played on the show, but also for the character Hannah Montana which was the pop star alter ego on the show. She had two Disney characters to disassociate with and not just one. It was no secret that â€Å"Miley had been publicly testing the waters of adulthood for a few years†, she was taking dramatic and daring Vanity Fair photos and had â€Å"vaguely stripperish dance moves† at an awards show performance (Donahue). She also started to dress differently, less like the character on the show, and more of the short shorts and skin showing clothes. She was trying to change her image from Disney to more dangerous. However, the parents of the children who watched Hannah Montana were angry and made accusations that Miley was now a bad role model for their children and she lost some of her Disney fan base. â€Å"Disney makes you a star, you make them an enormous amount of money, and then you either crash and burn or you go out and stake your claim in the real world† (Donahue). In trying to branch out and get out from under the Disney stereotype, many of the former Disney stars have gotten into trouble with drugs and partying because they go to such drastic measures to change their image. They turn to drug use for the reason that it is so anti-Disney and they feel like that is the only way for people to see them not as their Disney Channel characters but as adults. But because Disney started their careers, they are indebted to them and feel like they owe it to Disney to stay with them for longer than they would want to. They also now have so much money that they could potentially get out of the business all together and be fairly well off. Disney has made a lot of money off of them and their fame, but they have also made a considerable amount off of Disney. Disney has made its young actors so famous that the kids have the world at their feet (Armstrong, Markovitz). But how much has the Disney lifestyle affected the child actors in their development and view of the world around them. They have not grown up like other normal kids did, they act for a living, and it is a full time job. They have to memorize lines and they are on set all day, they do not have time to go to school so they have tutors (Corliss). They play characters that live normal lives, and go to school, but they have not experienced these things themselves first hand. They are sheltered from the outside world while they are being shaped by Disney. They are who many normal children look up to and want to be, but sometimes they might want to just be normal. Having to represent Disney and watch everything that they do and say is a stressful job, and that stress created by Disney’s expectation of them and their fans expectation of them is enough to make anyone want to act out a bit, especially because they are teenagers. Being in the public eye and always being careful of what you do is not how children are supposed to grow up. They are supposed to be able to make mistakes and learn from those mistakes, but these Disney stars do not get the opportunity to make those mistakes because everyone is watching them and if they made even a minuscule mistake, the public would criticize them to no end. They have to live up to the Disney stereotype of the perfect pure child and also try to grow up and learn. Which is why when these stars try to deviate from Disney and to branch out from them, they take the most drastic measures possible because they do not know any other way. These child actors have so many children looking up to them, and so many people watching them that they do not have any room to breath and just be kids, they grow up too fast and then people criticize them for doing things that are too adult like wearing clothes that show ample amounts of skin or going out to clubs and partying, they grew up too fast in Hollywood and in the public spotlight. Disney has made billions off of these child actors and have created many opportunities for them to build their fame and fortune (Armstrong). But is Disney taking these children, shaping them into what they want the stars to be, and then when they are too old and Disney no longer needs them are they throwing these actors out to fend for themselves when they do not really know anything different than Disney? Society expects these children who have had to grow up too quickly in the environment that they were placed in and have not had proper childhoods to be perfect and to not make any mistakes when realistically we should be encouraging them to make mistakes and learn from them. Our society has expectations that are too high for these children and are too high even for adults to meet. We need to put less pressure on these Disney child actors to be perfect and to encourage them to be kids and to have fun. The pressure that they have on them from Disney to be successful, make a lot of money, and to conform to what Disney wants them to be combined with societies expectations for them to be good role models and to always make the right decision is too much pressure for these children to handle. So they turn to drugs and alcohol so that they are no longer expected to be the perfect person. The child actors are sometimes overlooked in the argument of television, but they have also been affected.

The aims and nature of ryanair

The aims and nature of ryanair The aims of this report are to analyse and explain the nature of Ryanair business organisation, identify the contribution of functional areas to the operation of Ryanair organisation and to demonstrate an understanding of core concepts in functional areas. The objective of this report is to show understanding in organisations key areas such as: organisational type, financial information, marketing management, quality and supply chain. The Ryanair Holdings second-largest airline in Europe in terms of passenger numbers came to the business world in July 1985 with flights on a 15-seater Bandeirante aircraft. It was operating daily from Ireland to London Gatwick airport. Quantity of passengers was approximately 5,000 thousands. In 2009 quantity of passengers increased by 66,503,999 million. Ryanairs fleet rose to 232 Boeing 737-800. During 1985-2009 Ryanair has opened bases in the centre and north side of Europe. Low cost airline profits rose 200% to over 318 million euro while many of Ryanairs competitors announce losses and even more go bankrupt (Ryanair 2009). Ryanairs future activities will be considered in below presented articles. 2.0. Findings Figure 1. Ryanair Holdings Logo (Ryanair 2010) 2.1. Organisational Structure Bonderman and OLeary (1996) established a new company Ryanair Holdings, they have bought the control of Ryanair Company just for  £5 million cash, an airline they had valued at approximately  £57 million. From that moment Michael OLeary is Ryanair Holdings legal entity (Creaton 2007:117). 2.1.1. Sector in which Ryanair Trade According to Palmer et al., Ryanair operates in private-sector, because the aim of private-sector organisations is to earn profits for the owners of the organisation. As OLeary is entity of Ryanair, he: à ¢Ã¢â€š ¬Ã‚ ¦always acting in the interests of the company because he is a shareholder (Siobhan Creaton 2007:278). Moreover, OLeary said that he will earn as much profit as he cans (Siobhan Creaton 2007:277). In addition, private-sector is able to monitor the results of its marketing activity, as the benefits are usually internal to the organisation (Palmer and Hartley 2006:230). Ryanair publish their annual report which will be used in this report as an example of sources of finance (Ryanair Holdings 2010). Private sector is subdivided into four types, but Ryanair refers to two of them: Private Limited Company (LTD) and Public Limited Company. LTD permits some defence to the shareholders they take a risk to invest money for business. Thus, shareholders can use Ryanairs annual report (Ryanair Holding 2010) which includes detailed financial information (Boddy 2002:488). PLC must have a minimum share capital of  £50,000 and must have at least two directors. As to Ryanair, OLeary and Bonderman have bought control over Ryanair Limited for  £5 million (Palmer et al. 2006:220). Consequently, Ryanair Holdings PLC (Ryanair Holdings) is the holding company for Ryanair Limited (Ryanair). 2.1.2. Structural Style Ryanairs structural style is divisional, where administrators create divisions and make them responsible for all the functions to deliver their facilities to the consumers (Boddy 2002:245). Ryanair Company has geographic divisions, to the location of customers. For example, Ryanair has a group of people who works in Baltic countries, such as Latvia and Lithuania and there are managers, who are responsible for staff, customer needs, and manager use autonomy to meet local needs (Boddy 2002:246). 2.2. Ryanairs Source of Finance Ryanairs company is financed by internal sources sources of finance that come from the business activities retained profit. For example, if the Ryanair business had a successful trading year, the organisation can use got profit for future activities. Of course, Ryanair can use profit only after paying all its costs (Manak 2009:184-185). The advantage is that source is very useful for long term business, because they can use it sources for future business activities. For example, Ryanairs attendants sell a variety of products such as MP3 players, digital cameras, perfumes and so on. All the extras revenues are up to 15% of all revenues. Ryanair Company is trying to earn revenue on everything on the board except seats (Kotler et al. 2009:577). Furthermore, Ryanair is run by equity finance. That means that organisation or a person providing money, does not receive interest and there is no guaranty that it will be repaid. If organisation had a success in borrowing money there will be an increase in share value or in dividends. Besides, after borrowing success, shares could be sold to some on else. (Smith 2007:291). There are different types of shares: ordinary shares and preference shares. Ryanairs organisation has ordinary shares. Shareholders receive ownership of a small part of a business and they carry complete voting rights. The number of ordinary shares that Ryanair has is 1,476.4 (in Ms) (Ryanair Holdings 2010:138). Correspondingly, companys earnings per ordinary shares are 20.68 (euro cent). However, if organisation will have unsuccessfulness, shareholders will be last people who will receive proceeds and may be receive nothing at all. (Smith 2007:292). 2.2.1. Profit or Loss? Being based on Ryanairs Income statement for year 2010 company got the profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341million before tax and à ¢Ã¢â‚¬Å¡Ã‚ ¬305.3 million after tax (RH 2010:135). Thanks to lower oil prices, companys traffic increased to 14% of customers. Ryanairs non-ticket revenues rose to à ¢Ã¢â‚¬Å¡Ã‚ ¬661 million or 11% in 2009 but now (2010) account is 22%. Besides, Ryanair opened 280 new routes in 2009, with destinations such as Spain and Portugal for summer travellers, making higher summer rates. Besides, shareholders will receive special dividends up to 550 million euros. Congruently, Ryanairs chief executive OLeary will receive 20 million euros, who owns just 4$of the companys shares. (Guardian 2010) 2.3. Marketing strategy and Target Market Marketing strategy: à ¢Ã¢â€š ¬Ã‚ ¦involves the activities of selecting and describing one or more target marketsà ¢Ã¢â€š ¬Ã‚ ¦ (Lamb et al. 2008:43). To identify target market, an organisation should identify which of the segmentation is distinct and actionable. Ryanairs target is market segmentation activity. Segmenting market relies on detecting the variables that differentiate customers with need (Boddy 2002:215). Ryanair organisation refers to demographic segmentation social class. It can be used characterised function standards such as education, profession and property worth (Kotler 2009:16). Company select only one target segment to focus on, consequently, organisation use concentrated targeting strategy. The advantage is that business may concentrate on resources and can better meet the needs of defined segment (Lamb et al. 2008:247). 2.3.1. Marketing Mix When target market is identified organisation can evaluate marketing mix. McCartneys four marketing mix tools were expanded to 7Ps by Boden, which had a more services focus and included process, physical evidence and people. 7Ps is a necessary mix that company should track to maximise marketplace results (Kotler et al. 2009:17).Ryanair is using 7P Formula for its brand image, which consists of: 2.4. Quality Strategy According to David Garvin (1981) there are 8 dimensions of quality that can serve as a quality framework. For Ryanairs Company quality strategy identification we will use only 4 the most obvious dimensions: Performance characteristics of a service (Garvin 1987:50). For example, Ryanairs service speed, flight booking is depended on your own, because Ryanair is offering only self-service. Another example is absence of waiting, unfortunately, Ryanair not the best in this service, because flights are usually delayed. Perceived quality -it is about clients previous experience, what he thinks about that company (image, reputation) (Garvin 1987:59-60). Focussing on core brand value (providing cheap tickets to approximately 49 million passengers who desire low cost to high service) is a key of Ryanairs success. (Kotler et al. 2009:443). Aesthetics it is about personal judgment of individual (Garvin 1987:59). For example, passenger is ordering some food that looks and tastes not as good as at picture was. In addition, sight or vision of service. For example, Air France KLM have an impression of luxury thanks to leather seats, while Ryanair has plastic seats with blue and yellow as the dominant colours of no frill focus company (Kotler et al. 2009:681). Serviceability how fast client will be served (Garvin 1987:57). For example, passenger is ordering some meal and he gives denomination but not a coins, it will take an eternity to receive back your change. So Ryanair has very poor serviceability. Relying on above mentioned facts it is possible to tell that Ryanair has not got any strategic quality at all. Ryanairs chief executive is obsessed with providing a functioning airline and cared little about pleasing its passengers, passengers number growth and companys profit (Creaton 2007:271). 2.4.1. 3 Key Areas of Quality Quality Service People Marketing High (Service satisfies customers needs) Sales promotion Low (customers are dissatisfied) Food for extra pay; Uncomfortable seats; Checked luggage; Bus transportation into town. Employees must pay for own security checks Staff must pay for own uniforms and parking Staff must supply own tea and water Advertising Service is an indicator of poor quality, because while you are flying at Ryanair aircraft you will not receive any food for free. For example, the hot dog for 4 euros (Kotler et al. 2009:577). Moreover, it is well known fact, that Ryanairs seats are uncomfortable, seats do not recline and seat-back pockets have been removed (Kotler et al. 2009:577). Comparing British Airways (BA) with Ryanair, BA has first business and economy classes seats, while Ryanair has only Economy class seats (British Airways 2011). Furthermore, client should spent extra money for bus or train transportation into town from distant airports that Ryanair uses (Kotler et al. 2009:577). Furthermore, Ryanair has poor quality in HRM. Staff could no longer enjoy their tea or coffee for free, staff must to bring own drinks and snacks to work. Cabin crew were banned to use ovens on board, because there will be no additional cleaning costs. Pilots were told that they can use only one ream of paper a day (for reports). They also have to do bi-annual medical examinations, in their own time, and what is the worst they have to pay for their own for it. Additionally, reduction concerns to uniforms, company will deduct monthly sum from staff pay to cover their uniforms. Besides, there is a problem of absenteeism in Ryanairs company (have lost over 10,000 days) (Creaton 2007:239). Ryanair is famous with rude and scandalous posters. One of the examples is poster which offended BAs company (Creaton 2007:239). Comparing Ryanairs posters with BAs we can say that BAs advertising is more enjoyable, because there are no slogans that are concerned with price reduction (see Appendix 1 and 2). The only thing that has a high quality is sales promotion; because a quarter of seats are free, passengers pay only taxes and fees of approximately 7 16 euros (Kotler et al. 2009:577). In addition, buying a ticket passenger can return their 10 pounds, receiving a coupon (after completing online booking Ryanair offer to complete form). 2.5. Sequence of Supply Chain Activities Ryanair Company provides transaction by airplane services. The table below shows the sequence of supply chain activities. At First, passengers decide to use Ryanairs airline then they have to complete the online form at Ryanair.com, then passengers will receive digital receipt at their e-mails. The following stage is online check-in, which you must to complete from 15 days up to 4 hours prior to passengers scheduled flight departure. Moreover, client must to print check in ticket. (à Ã‚ ¡Ãƒ Ã‚ Ãƒ Ã…“ à Ã¢â‚¬ Ãƒ Ã… ¾Ãƒ Ã¢â‚¬ ºÃƒ -à Ã¢â‚¬ ¢Ãƒ Ã‚  à Ã‚  Ãƒ Ã‚ Ãƒ Ã‚ ¡Ãƒ Ã… ¸Ãƒ Ã¢â‚¬ ¢Ãƒ Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ ¬) At day of flight traveller arrives to the airport and registers their luggage and then goes transportation. When passenger arrives in the airport he should undergo the same procedure as well as before flying (registration, à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ »Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ µ luggage). The disadvantage of Ryanairs Supply Chain service output is waiting time. It is the time that customer has to wait before flight. The lower the waiting time, the higher the level of service (Bowersox et al. 2010:51). For example, Ryanairs flights are often delayed and sometime even cancelled. Consequently, Ryanairs level of service is poor. 2.5.1. Value -Added Services Ryanairs internet booking is the value-added service in Supply Chain process. According to Bowersox (2010) et al. value-added services refer to unique activities that firms can develop to increase their productivity. For example, internet booking is unique activity, and passengers, buying tickets, online can save they time. In addition, online check-in is value added service, because if passenger does not have luggage (more than 15 Kg) he can go straight to the gate. Online check-in helps to save passengers time (do not wasting time staying in the registration queue) and companys time and money (staff working hours). The company is in great demand at consumers despite that consumers are performing self-service, of course except transaction by airplane. People are ready to for this kind of services, because they prefer low cost rather than high quality or supply chain services. Ryanair is offering close distance only that is why consumers prefer low cost ticket, 2 or 4 hours may not cost a high quality. 3.0. Conclusion The main conclusion that can be drawn therefore is that: 1. Ryanair organisation is trading in the public sector that gives an advantage for its owners, because private sector helps to earn money for them. Also, Ryanair adopted divisional structure, because airline has it offices almost in all over Europe. 2. Ryanair is run by retained profit and equity finance. Furthermore, company is making profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341m before tax. 3. Ryanairs target market is demographic segmentation if speak in detail Ryanair company is considering social class for characterising function standards such as education, profession and property worth. Ryanair is using Seven P Formula as a marketing mix for its brand image. 4. Quality dimensions speak about that Ryanair business organisation has got a poor quality. 3 key elements: people, service and marketing -are not high quality. The only thing that is high quality is Ryanairs sales promotion. 5. Almost all the Ryanairs services are self-services, except transaction by airplane. Correspondingly, Ryanairs supply chain has disadvantage such as service waiting time and supply chains poor quality. Ryanairs trading in the last 5 years are talking that organisation had pick moments and also had some falls. Generally, company had shown excellent performance in low-cost strategy, increasing it passenger number from 34.8 million (2005) to 66.5 million (2009), while many of Ryanairs competitors announce losses and even more go bankrupt. During 5 years Ryanair has opened bases several new bases such as Bournemouth, Birmingham and Belfast. Forecasting how the Ryanair business may proceed in the current economic climate, I may say that Ryanair will continue to exist in the world market, because its chief executive knows what people want low cost tickets. Consumers interest in traveling will continue to exist even in economic recession time. While consumers incomes are falling but supply is increasing, Ryanairs organisation will continue to offer low cost seats or even seats for free. I assume that in future Ryanair will expand it destinations to other continents such as South America and Africa, because company has got huge possibilities for that. The only thing to do is to find additional investors and to think over the strategic plan. 4.0. Recommendations In the light of these conclusions, I would recommend Ryanair organisation to improve organisations supply chain. All the Ryanairs destinations are operating into far-flung airports and passengers are confused about airports. All that it is necessary is change some of the destinations to major cities. Another solution is to write not only the airports name and country but write a citys name as well. In addition, I would recommend to improve quality strategy a specially one of the quality aspects people (HRM) as staff may start to strike. Their needs are not considered, company should prove such necessary elements such as uniforms and bi-annual medical examination. Of course, it will cost huge amount of money for the organisation but still staff will be satisfied. As a consequence, staff will work better and Ryanairs service will be little improved as well. References Boddy, D. (2002) Management An Introduction (2nd Ed.) Harlow: FT Prentice Hall. Bowersox, J., D., Closs, J., D., and Cooper, B., M. (2010) Supply Chain Logistics Management (3rd Ed.) New York: McGraw-Hill. British Airways (2011) Travel classes [online] available from [5 February 2011]. Garvin, D., A (1987) Managing Quality, New York: The Free Press. Guardian.co.uk (2010) Ryanair returns to profit [online] available from [9>HYPERLINK http://www.guardian.co.uk/business/2010/jun/01/ryanair-returns-to-profit> [9 [9 February 2011]. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T. (2009) Marketing Management. Harlow: Pearson Education Limited. Lamb, W., Hair, F., J., and McDaniel, C. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Manak, S. (2009) Introduction to Business Organisation 121BSS, Glasgow: McGraw-Hill. Palmer, A., and Hartley, B. (2006) The Business Environment (5th Ed.) New York: McGraw-Hill. Ryanair (2009) About Us [online] available from [27>HYPERLINK http://www.ryanair.com/en/about> [27 [27 January 2011]. Ryanair (2010) Logopedia [online] available from [31>HYPERLINK http://logos.wikia.com/wiki/Ryanair > [31 [31 January 2011]. Ryanair Holdings (2010) Annual Report Financial Statements 2010 [online] available from [3 February 2011]. Siobhà ¡n Creaton (2007) RYANAIR: The Full Story of the Controversial Low-Cost Airline, London: Aurum Press Limited. Smith, M. (2007) Fundamentals of Management, Glasgow: McGraw-Hill Education. Bibliography Beckford, J. (2002) Quality (2nd Ed.) London: Routledge. Calder, S. (2002) No Frills The Truth Behind The Low-Cost Revolution In The Skies, London: Virgin Books Ltd. Harrington. J., H. (1987) Poor Quality Cost, New York: Mareel Dekker, Inc. Hoyle, D. (1997) QS 9000 Quality Systems Handbook, Newton: Butterworth Heinemann. Hutt, M., and Speh, W., Th. (1998) Business Marketing Management a strategic view of industrial and organizational markets (6th Ed.) Orlando: The Dryden Press. McDaniel, C., Lamb, W., Ch., and Hair, F., J. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Waters, D. (2003) Logistics An Introduction to Supply Management, New York: PALGRAVE MACMILLAN. Appendices Appendix1

Sylvia Plath :: essays research papers fc

The Many Views of Sylvia Plath   Ã‚  Ã‚  Ã‚  Ã‚  Pulitzer Prize winner, Sylvia Plath began her misunderstood life on October 27, 1932, in Jamacia Plains Massachusetts. She was born to Otto and Aurelia Plath, who were both teachers (Sylvia Plath).Her father was a professor at Boston University. He studied bees.(Personal Influences) Plath has been seen in a variety of ways; as a tragic poet, the all-American, girl next-door, but, most of all, a heroine of the feminist movement.   Ã‚  Ã‚  Ã‚  Ã‚  Plath’s life was haunted by visions of her past. Her father died when she was eight from neglected diabetes, after the amputation of a toe, and eventually and entire leg (Personal Influences). â€Å"Otto Plath was diabetic, yet chose to ignore doctor's warnings about certain prohibited foods. He projected an arrogant self-confidence as if nothing could defeat him. It was this same arrogance that caused his death.† (Personal Influences). Plath never fully recovered from her father’s untimely passing (Personal Influences). She felt betrayed, and was consumed by her own guilt. She felt that if he loved her more, he would have taken better care of himself. Otto Plath is a recurring theme in her works. Her poem ,Daddy, expresses her resentment and bitterness toward being deserted by him (Personal Influences).   Ã‚  Ã‚  Ã‚  Ã‚  After receiving straight A’s throughout high school, Plath attended Smith University. In the summer of 1953, she received the opportunity to go to New York and intern with Mademoiselle. While in New York, Plath suffered an emotional breakdown. She plunged into a deep depression (Sylvia Plath). When she returned home to Boston, where she was living with her mother (whom she hated), she took a handful of sleeping pills, and attempted to end her life (Sylvia Plath). After this, she was sent to McLean Hospital, to be treated for mental illness (Sylvia Plath).   Ã‚  Ã‚  Ã‚  Ã‚  Upon her release from the hospital, she returned to Smith, and then to Cambridge, England to study at Newnham College. (Sylvia Plath) Here she met, fell in love with, and, after four months, married the future Poet Laureate of England, Ted Hughes (Gray). The two were together for six years, and produced two children together, Frieda in 1960 and Nicholas in 1962, (Sylvia Plath). However, Hughes left Plath for Assia Wevil in the winter of 1962 (Sylvia Plath). Desperate and alone, Plath sealed off the doors to her children’s rooms on February 11, 1963, placed her head in a gas oven, and died (Sylvia Plath). Ironically, Assia Welvill eventually killed herself in the same exact way as Plath (Kirjasto).   Ã‚  Ã‚  Ã‚  Ã‚  Hughes felt that he was powerless to help Plath. He believed that she was destined to kill herself because of her fixation with her father (Gray). â€Å"What happens in the heart simply happens,† Hughes said

Cant We All Just Get Along?: Competition Essays -- essays research pap

Can't We All Just Get Along?: Competition   Ã‚  Ã‚  Ã‚  Ã‚  In our country, everything is run by competition. From basic family roles, to sporting events, to economic well-being. It is this competitive nature that makes us able to better ourselves, and others. Competition is the driving force that pushes one forward. However, assume our nation were cooperative in nature. What would that be like? Would it be a better place than the competitive world of today?   Ã‚  Ã‚  Ã‚  Ã‚  First there must be a clear understanding of just how this competitive nature affects our everyday lives. Nearly every aspect of our day has competitive under tones. Some of this competitive nature is unknowing to the person at the time. For instance, a school is one of the best demonstrations of competitive nature at play. W...

From Pilate to Pilate and Song to Song Essay -- essays research papers

Toni Morrison presents various different allusions to the Bible in her novel Song of Solomon. The most apparent examples of this are represented within the parallels between Pontius Pilate and Pilate Dead, along with the thematic plot of love present in the novel and in the biblical book Song of Solomon. Morrison shows a great deal of correlation between the Bible and Song of Solomon. She uses her creativity to present familiar characters in a new and different light. She is able to present the same characteristics in an original story that has a vast amount of biblical similarities in love, strength, and power. There are several circumstances that demonstrate Morrison’s creativity in the parallel aspect of the story. Pilate, for one, is a strong and independent character determined to live the way she sees fit. Fascinating is how Pilate got her name. Macon remembers after their mother dies during child birth, their father must point to a name out of the Bible, but unfortunately, he cannot read. â€Å"How his father, confused and melancholy over his wife’s death in childbirth, had thumbed through the Bible, and since he could not read a word, chose a group of letters that seemed to him strong and handsome; saw in them a large figure that looked like a tree hanging in some princely but protective way over a row of smaller trees† (18). Even more interesting is the description of Pilate cooking when Macon is spying through the window as â€Å"Pilate swayed like a willow over her stirring† (30). This is a representation of what Pilate Dead will be and what the biblical Pilate was; strong like a willow tree. There is clear evidence from scripture that Pilate was a strong man that primarily did what he thought would be best for him. In the book of John, after Jesus is sent to be crucified, â€Å"Pilate wrote a title, and put it on the cross. And the writing was, JESUS OF NAZARETH THE KING OF THE JEWS†¦and it was written in Hebrew, and Greek, and Latin. Then said the chief priests of the Jews to Pilate, Write not, The King of the Jews; but that he said, I am King of the Jews. Pilate answered, What I have written I have written† (Holy Bible, John 19.19-22). This is unmistakably a description of the dominance enveloped in his character. The chief priests of the Jews did not want it written out for all to see that Jesus was considered a king, but Pila... ...ffection for his lover, in the novel they kill or act irrationally, in a conventional sense, for love. In their minds every action is justified by the love that they feel, whether it is for power and wealth, closeness, or maintaining the race. Love is all around them and drives them to be the people that they are. In all cases, including biblical, they cling to the love that inspires even the most absurd of actions and live their lives to fulfill their needs. Works Cited Bryant, Cedric Gael. "Every Goodbye Ain't Gone: The Semiotics of Death, Mourning, and Closural Practice in Toni Morrison's Song of Solomon." MELUS 24.3 (1999): 97+. Buehrer, David. â€Å"American History X, Morrison's Song of Solomon, and the Psychological Intersections of Race, Class, and Place in Contemporary America.† Journal of Evolutionary Psychology 25.1 (2004): 18+. Glickman, Craig. â€Å"Solomon’s Song of Love: Let a Song of Songs Ispire Your Own Romantic Story.† Publishers Weekly 250.47: 60-61. Holy Bible: Authorized King James Version. Michigan: Zondervan, 1994. Life in the Spirit: Study Bible. Donald C. Stamps, gen. ed. Michigan: Zondervan, 2003. Morrison, Toni. Song of Solomon. New York: Vintage, 2004

The Fourth Alarm W

In John Speeches short story, â€Å"The Fourth Alarm,† the narrator is perplexed by the recent actions of his rebellious wife. She quit her job, partakes as a nude actor in an amateur theatre, and refuses to listen to her male chauvinist husband. The narrator's wife's abandonment of the Apollonian for the Dionysian serves as a modern day Adam and Eve that, instead of questioning the sinful nature of man, questions the traditional masculine-feminine roles in society.According to Biblical tradition, Adam and Eve lived prosperously in an orderly, Apollonian garden -? Eden. However, once Eve strays from this order and eats the apple of knowledge (while tempting Adam to eat it as well), they both become tainted with original sin. Adam and Eves rejection of tradition, as symbolized by eating the forbidden fruit, results in their ejection from the Garden of Eden and into a more chaotic future. As Eve rejected the Apollonian in an attraction to the Dionysian, the narrator's wife rejec ted her traditional role of mother and teacher and embraced the Dionysian traits of nudity, disorder, and orgy.She disobeys her masculine husband and tempts him to take off his clothes; get rid of his attach, wallet, and keys; and embrace sexual equality. In essence, she is striping off what the narrator considers his identity, â€Å"l held my valuables in my right hand, my literal identification† (Achiever 196). Unlike Adam and Eve, which primary subject matter is original sin, â€Å"The Fourth Alarm† delves into the feminine break from social subjugation. Achiever does not demonic the narrators wife as the Bible demotions Eve. He instead focuses on the husband's reaction to his wife's embracement of a sexual equality that challenges male-female societal roles.The narrator, spite striping, can not let go of his worldly possessions that represent his masculinity. He is comforted by tradition and wishes his wife would be more â€Å"nostalgic† and yearning of the old gender roles like he is. Achiever s portrayal of the narrator and his difficulty in accepting change illustrates society difficulty in leaving traditional female subjugation and moving towards gender equality. The underlying question Achiever asks the reader in â€Å"the Fourth Alarm† is if we are ready to accept change, to put down tradition, and to progress to a society marked by equality where the masculine and feminine are equals.